A quirky stop-motion ad for Justworks. The stop-motion animation aims to mimic the hectic life of a wearer of too many hats and a wielder of too many tools with not enough time. The restless and punctuated motion seeks to convey the endless energy it takes to get things done.
The paper-textured props' capture the creative energy it takes to run a business. The animation pushes the energy from the chaotic businesses of the to-do list to the viewer, who relates to being and feeling overwhelmed.
The project is part of a brand awareness campaign that lives on a wide range of marketing platforms, including social and outdoor media.
Client - Justworks
Director of motion - Erik Montovano
Papercraft - WRK
Photography - Feliks