A quirky stop-motion ad for Justworks. The stop-motion animation aims to mimic the hectic life of a wearer of too many hats and a wielder of too many tools with not enough time. The restless and punctuated motion seeks to convey the endless energy it takes to get things done.
The paper textured props' capture the creative energy it takes to run a business. The animation pushes the energy from the chaotic businesses of the to-do list to the viewer, who relates to being and feeling overwhelmed.
The project is part of a brand awareness campaign that lives on a wide range of marketing platforms, including social and outdoor media.
Client - Justworks
Director of motion - Erik Montovano
Papercraft - WRK
Photography - Feliks