• FUEL TV - Firsthand

FUEL TV - Firsthand

Design Driven


Main title sequence for FUEL TV's original series Firsthand. 

For Firsthand we rebranded and created a look for the television show to reflect the program’s content and featured athletes. The title sequence anticipates, through its own narrative, the stories and topics of the show. The goal was to convey, through the design elements and animation style, a firsthand narrative. The narrative had to be representative of all types of action sports and to reflect an athlete’s daily activities. As part of the overall show branding and packaging, we created assets to be used to promote the television show online, in print and on television.

The end product not only was a success with
the viewers, and the FUEL TV staff, in addition the creative was recognized and received both
a Telly and a Promax/BDA Award.

Client - FUEL tv
Agency - Newspeak Agency
Production Company - Hooligan & Co.
Music - Rondo Brothers

Creative director - Erik Montovano
Executive producer - Andreea Prichea

ROLE: Branding, Creative Direction, Design, Illustration & Animation