• E! TheSoup

E! TheSoup

Design Driven


Logo redesign for E!'s popular weekly television show, The Soup. The redesign was commissioned in order to match the network's energy, sophistication and rebrand.

The Soup is a TV series on E!, hosted by comedian Joel McHale. The weekly series is a satirical commentary on popular culture and reality television shows. In rebranding the television program, we took inspiration from the channel’s brand, while staying true to the energy and overall spirit of the show. As part of the rebrand we created design assets to be utilized across all digital platforms, print and television.

Client - NBCUniversal: E!
Agency - Newspeak Agency
Production Company - Hooligan & Co.

Role: Branding, Creative Direction and Design & Animation