Hool&Co is a creative studio in NYC founded by Erik Montovano and Andreea Prichea. Our expertise includes directing, writing, and producing live-action and motion design projects.

Our passion for filmmaking, design, and motion graphics fuels our creative process, allowing us to craft compelling stories that engage and excite audiences.  We aim to tell stories and develop meaningful, relevant, and visually stunning creative work for brands.

Since 2006, our work has received widespread acclaim, earning awards from creative and design institutions and organizations including the American Institute of Graphic Arts, Broadcast Design Association, Type Directors Club, New York Festival, and Graphis Magazine. Our work has also been featured in numerous international and national publications.

We believe that each new creative partnership is a chance to stretch the limits of imagination, innovation, and craft. We aim to produce work that strikes at the heart of a brand's identity, empowering our clients to achieve their objectives and leave their mark. Driven by a passion for filmmaking, design, technology, and the arts, we thrive on exploring their intersection to create boundary-pushing work. We believe this fusion of disciplines holds the key to truly compelling brand storytelling and experiences.

Contact us today to discuss how we can unlock your brand's creative potential.

You can find us on Instagram @hoolandco!

Erik Montovano
 // DIRECTOR | DESIGNER | PRODUCER                                                                    


Creative Direction
Live Action + Animation Direction
Design & Animation
Visual Identity
Art Direction
Writing Scripted and Unscripted Narratives